Blog
Insights on GTM engineering and revenue operations.
AI SDRs Don't Work: The 3 Use Cases Where They Actually Make Sense
AI SDRs fail as full SDR replacements. Here are the only 3 use cases where AI SDRs actually work, and the hybrid model that's replacing the hype.
B2B Buying Intent Signals: How to Build Creative Signals That Actually Work
Stop buying generic intent data. Learn how to build creative B2B buying intent signals by combining internal data with open data to find companies ready to buy.
Clay.com vs Claude Code for Lead Generation and Scraping
Clay.com and Claude Code both scrape B2B data, but they solve different problems. Here's when to use each, and how to combine them for maximum output.
27 Problems GTM Engineering Solves (And the ROI)
GTM Engineering solves 27 critical B2B problems across data, outbound, inbound, tools, pipeline, and scaling. See real ROI with case studies and frameworks.
The Evolution of GTM Engineering (2023-2026)
How GTM Engineering evolved from a niche role to the fastest-growing position in B2B. Timeline from 2023 to 2026 with real case studies and data.
Clay Pricing Change 2026: What Actually Happened and What To Do Now
Clay overhauled its pricing on March 11, 2026. Data costs dropped 50-90%. Here's what changed, who wins, who loses, and exactly what to do next.